Search result for Marketing analytics: data tools and techniques Online Courses & Certifications
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Digital Marketing Analytics: Tools and Techniques
by Michael Trusov , Liye Ma- 0.0
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4 Weeks
Learn how to leverage leading tools and approaches to digital marketing data analysis. This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach....
$399
Forensic Accounting and Fraud Examination
by Dr. Richard Riley, Ph.D , Dr. Richard Dull, Ph.D , John Gill, J.D., CFE- 4.7
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Approx. 7 hours to complete
How to Detect and Prevent Financial Statement Fraud - Crazy Eddie Big Data, Benford's Law and Financial Analytics Using Data and Technology for Fraud Detection and Investigation Data Analysis Tools Availability of Data and Text Analysis Cyber-Crime and Money Laundering: Contemporary Tools and Techniques. ZZZZ Best and Barry Minkow...
Introduction to Data Analytics
by Rav Ahuja- 4.8
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Approx. 11 hours to complete
This course presents a gentle introduction into the concepts of data analysis, the role of a Data Analyst, and the tools that are used to perform daily functions. You will then uncover the major vendors within the data ecosystem and explore the various tools on-premise and in the cloud. Viewpoints: Qualities and Skills to be a Data Analyst...
Advanced Business Analytics Capstone
by Manuel Laguna , Dan Zhang , David Torgerson- 4.3
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Approx. 19 hours to complete
The capstone project will take you from data to analysis and models, and ultimately to presentation of insights. You will try a variety of tools and techniques this week, as the predictive accuracy of different tools can vary quite a bit. Module 1 - Understand the data and prepare your data for analysis Data Cleanup and Transformation...
Applying Data Analytics in Marketing
by Joseph T. Yun- 4.4
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Approx. 17 hours to complete
The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. 1 Introduction to Marketing Analytics and Customer Satisfaction 1 Measurements and Scaling Techniques – Introduction 2 Measurements and Scaling Techniques – Primary Scales of Measurement...
Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
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Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. - Develop a digital marketing plan designed to meet your goals and objectives Testing Methodologies and Tools for Analytics Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform...
Marketing Analytics Using R and Excel
by Ganesh D- 4.5
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3 hours on-demand video
Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics We are using sophisticated statistical tools like R and excel to analyze data. this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. Application of Machine Learning to Marketing...
$11.99
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Business Metrics for Data-Driven Companies
by Daniel Egger , Jana Schaich Borg- 4.6
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Approx. 8 hours to complete
In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. Roles and Companies as They Relate to Big Data...
Cyber Threat Intelligence
by IBM Security Learning Services- 4.7
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Approx. 29 hours to complete
You will understand data protection risks and explore mobile endpoint protection. • Discuss data loss prevention and endpoint protection concepts and tools. • Explore a data loss prevention tool and learn how to classify data in your database environment. Data Loss Prevention and Mobile Endpoint Protection What is Data Security and Protection...
Marketing Analytics and Retail Business Management
by Start-Tech Academy- 4.4
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11 hours on-demand video
Theoretical concepts and cases of different forecasting models and marketing analytics techniques As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing analytics, marketing research, forecasting techniques and data analytics in this course....
$16.99
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