Search result for Marketing metrics Online Courses & Certifications
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Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
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Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. Engagement Marketing Social Strategy Social Marketing Toolkits...
A/B testing 101: Methodology for Digital Marketing A/B Test
by Maria Bulatova- 3.5
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1 hour on-demand video
Binominal / non-binominal metrics Example of the real marketing A/B tests and results digital marketing facebook marketing marketing fundamentals marketing plan...
$11.99
Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
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Approx. 8 hours to complete
This course provides you with the skills to optimize your social media marketing efforts. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Evaluate Your Marketing Results Against Goals Introduction to the Facebook Social Media Marketing Professional Certificate Align metrics with common marketing goals...
Marketing Analytics: Marketing Measurement Strategy
by Stephan Sorger- 0.0
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4 Weeks
Learn best approaches and practices for marketing measurement, including how to use metrics to measure success. Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success. An understanding of metrics used to measure marketing success...
$249
Social Media Marketing of Weixin
by WeMediaTech Pte. Ltd.- 4.4
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5.5 hours on-demand video
For skill upgrading personal, digital marketing learners Learners will have a full understanding of Weixin and how Weixin Social Media Marketing could benefit them. Through a combination of theory learning and practical hands-on, students will be able to define their Social Media Marketing objectives and metrics for success by developing their own customer database....
$199.99
Marketing analytics: Know your customers
by Ray Welling- 4.7
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Approx. 20 hours to complete
An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. Practice task: Permission marketing...
Digital Media Analytics: Using Data from Owned Media
by Sorin Adam Matei , Jessica Welch- 0.0
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Introducing social media auditingUsing social media audits to improve your social mediaUnderstanding social media audit categoriesDifferences between owned, earned and paid mediaPerforming a social media auditSocial media audit templatesTools and metrics for social media auditsDigital marketing campaign metricsFacebook insightsTwitter, LinkedIn, Instagram, and Google analytics...
Free
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Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively...
An Overview on Digital Marketing and Technology Strategy
by Erik Ernesto Vazquez- 4.6
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44 mins on-demand video
Compute the return on investment of Digital Marketing and learn the basics of Technology Strategy and Innovation This short course is designed to empower the participant in the digital marketing landscape. It provides first a conceptual definition of digital marketing and its relevant for today's business environments....
$11.99
Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool
by A.L. Stern- 3.8
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41 mins on-demand video
Analyze the competition's marketing strategy to level the playing field and get actionable tips for your own marketing. This is particularly useful when a new entrant to an industry competes against a large business with millions of dollars to experiment with various marketing strategies. Additionally, traffic metrics are included as well....
$12.99
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