Search result for Master of media and communications Online Courses & Certifications
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Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share....
Introduction to Electronic Word-of-Mouth Communications
by Tish Chungoora- 4.2
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41 mins on-demand video
This course introduces the topic of electronic word-of-mouth communications (eWOM), which is an important concept in the area of branding and marketing communications. , as well as user and consumer-generated content available via the internet. This course also sheds light on some of the key high-level factors for promoting eWOM, including website considerations, content requirements, social media considerations and many more....
$11.99
Leadership Communication for Maximum Impact: Storytelling
by Tom Collinger , Ernest Duplessis , Hud Englehart , Candy Lee- 4.5
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Approx. 4 hours to complete
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. The Rules of Crisis Media Engagement: "The network is calling....
Public Relations: Media Crisis Communications
by TJ Walker- 4.6
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1 hour on-demand video
Public Relations: You can shape and control your media messages at the worst possible times. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal and media management. "5 Stars! I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win!" Janet Vasil...
$17.99
Understanding the Music Business: What is Music Worth?
by Jen Gunderman- 4.5
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Approx. 18 hours to complete
Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre....
Digital Branding and Engagement
by Sonia Dickinson- 0.0
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4 Weeks
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach. The inter-relationship between paid, owned and earned media Consumer change and how it is altering brand communications Content marketing and how owned content can be distributed across company-owned digital media assets The value of Earned Media which interests your audience...
$99
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern Development of Tone and Voice...
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New Technologies for Business Leaders
by Mark Mueller-Eberstein, Dipl. Kfm.- 4.4
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Approx. 19 hours to complete
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e. Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers The Next-Generation of Virtual Reality for Brands and Marketing...
Social Media for Financial Services
- 4.2
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Successfully originate new accounts on social media in accordance with SEC and FINRA rules and regulations. Social Media for Financial Services Providers guides financial advisers, investment advisers, registered principals and anyone else associated with a broker-dealer or an investment advisory firm through the process of using social media for business communications....
Training and Learning Online
by Neil Morris- 0.0
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Approx. 4 hours to complete
Have you considered completing online training programmes and courses? Learning online is very different from face-to-face learning, as it often involves independent study and a different set of skills. By the end of the course, you will have learnt essential study techniques and skills. Learning from different media Reading and note taking...
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