Search result for The fundamentals of digital marketing Online Courses & Certifications
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Fundamentals of Network Communication
by Xiaobo Zhou- 4.6
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Approx. 15 hours to complete
In this course, we trace the evolution of networks and identify the key concepts and functions that form the basis for layered architecture. We introduce examples of protocols and services that are familiar to the students, and we explain how these services are supported by networks. A brief history of the internet (Optional)...
New Technologies for Business Leaders
by Mark Mueller-Eberstein, Dipl. Kfm.- 4.4
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Approx. 19 hours to complete
Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The Next-Generation of Virtual Reality for Brands and Marketing How The Internet Of Things Is Changing Online Marketing End of the course: Keep learning!...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity...
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
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Approx. 20 hours to complete
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
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Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. - The Value of a Brand, Part 1...
Digital transformation of megapolises: from zero to #1 in UN digital e-government ranking
by Artem Ermolaev , Andrey Belozerov- 4.3
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Approx. 18 hours to complete
You can review successful cases and practices of different approaches to transformation management, determine the potential of your city in the digital transformation, as well as find useful practical advices on search for funding of various digital projects in your city. Creation of digital transformation program. Marketing of digital transformation projects....
Fundamentals of digital management
by Уколов Владимир Федорович- 0.0
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Approx. 39 hours to complete
You will get a systematic view of the course, learn digital management as a new tool for learning and transforming the world, the key to the success of modern business and public administration, demanded by managers who change lives for the better. The content and structure of the course fundamentals of digital management...
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Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i. (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing....
Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
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Approx. 7 hours to complete
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. The Digital Revolution Overview of Modules 3 and 4...
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