Search result for Business and Marketing for Photographers Online Courses & Certifications
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Innovation for Entrepreneurs: From Idea to Marketplace
by Dr. Thomas J. Mierzwa- 4.6
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Approx. 11 hours to complete
Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur Customer segments and business models...
Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
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Approx. 16 hours to complete
As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach....
The fundamentals of hotel distribution
by Peter O'Connor , Nicolas Graf- 4.7
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Approx. 16 hours to complete
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. The hotel business value chain Franchise and Management agreements Growth and the value of branded hotel chains Trends and challenges Wrap-up and conclusion OTA Business Model Introduction to online marketing...
Business Analytics and Digital Media
by Sudhir Voleti- 4.4
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Approx. 8 hours to complete
This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. Introduction to Business Analytics and Psychometrics Toolscape for Business Analytics...
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...
Capstone Value Creation through Innovation
by Martin Vendel- 0.0
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Approx. 68 hours to complete
In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them. Your future business landscape Designing your product and business model Designing your product and business model How to convince and sell your ideas...
Meaningful Marketing Insights
by David Schweidel- 4.2
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Approx. 10 hours to complete
Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. Exploring your Data with Visualization and Descriptive Statistics, Part 1 Exploring your Data with Visualization and Descriptive Statistics, Part 2 Why Personalization is Key for Content Marketing Regression Analysis for Marketing Data...
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Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
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Approx. 12 hours to complete
In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool...
Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
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Approx. 13 hours to complete
In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives. Introduction to Digital Marketing Content Marketing and 'Going Viral'...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. 2 Show Business Marketing Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing...
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