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Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. For more information, please see the Resource page in this course and onlinemba....
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Key Factors in Channel Management Determining Marketing Communications Budget...
The Business of Social
by Randy Hlavac- 4.7
Approx. 6 hours to complete
In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Marketing in a Pandemic World...
Marketing Influential Communications
by Sandy Gerber- 4.4
2 hours on-demand video
Maximize your potential to succeed in business What do you learn in the Marketing Influential Communications course? The Marketing Influential Communications course was developed by Sandy Gerber, North America’s communication expert using her 25+ years of communication and marketing industry experience, motivational behaviour research and a decade of study in psychology, marketing, communications, sales, and relationships....
$11.99
Certificate Program on Sports Marketing
by V.O Edu.- 4.1
5 hours on-demand video
In-Depth Details Of All The Aspects Concerned About Sports Marketing In The Shortest Possible Time....
$11.99
Marketing Operations
by Jeffrey Frohwein- 0.0
4 Weeks
Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations. Overtime every industry evolves and marketing is no different. In this course, you will explore the changes in marketing practices that have occurred from the shift to social media communications....
$149
How to Implement GDPR, ePrivacy and SCA Regulation Before AI
by AI Data Governance Control Framework For Businesses- 0.0
1 hour on-demand video
This ePrivacy Regulation has to do with respecting private life and protecting personal data in electronic communications as well as repealing Privacy and Electronic Communication Regulations (Directive 2002/58/EC). The rules seem to be stricter when marketing to individuals compared to when marketing to companies. You will know more about Electronic And Telephone Marketing...
$12.99
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Marketing Management I
by Hayden Noel- 4.8
Approx. 16 hours to complete
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. This will enhance your understanding of how marketing works in the business world. • Develop a marketing plan proposal Welcome to Creating a Winning Marketing Strategy...
The Importance of Listening
by Randy Hlavac- 4.6
Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)...
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
Approx. 9 hours to complete
Understand how channel management and retailing can improve performance in your business. Key Factors in Channel Management The Role of Distribution Channels in the Value Chain Who are the Main Participants in Distribution Channels? Achieving Customer-Management Excellence in Emerging Markets The Nature of Trade Marketing The Retail Strategy and Marketing Mix...