Search result for Marketing analytics: data tools and techniques Online Courses & Certifications
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Foundations of strategic business analytics
by Nicolas Glady- 4.4
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Approx. 8 hours to complete
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering....
Data Visualization in Excel
by Nicky Bull , Dr Prashan S. M. Karunaratne- 4.9
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Approx. 18 hours to complete
In an age now driven by "big data", we need to cut through the noise and present key information in a way that can be quickly consumed and acted upon making data visualization an increasingly important skill. Week 4: Summarising and filtering data with pivot tables and pivot charts Data Visualizations using Conditional Formatting, Sparklines and Number Formats...
Process Data from Dirty to Clean
by Google Career CertificatesTop Instructor- 4.8
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Approx. 22 hours to complete
In this course, you’ll continue to build your understanding of data analytics and the concepts and tools that data analysts use in their work. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources. Data-cleaning tools and techniques...
Predictive Modeling and Analytics
by Dan Zhang- 3.6
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Approx. 11 hours to complete
This course will introduce you to some of the most widely used predictive modeling techniques and their core principles. By taking this course, you will form a solid foundation of predictive analytics, which refers to tools and techniques for building statistical or machine learning models to make predictions based on data....
People Analytics
by Cade Massey , Martine Haas , Matthew Bidwell- 4.5
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Approx. 9 hours to complete
For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, decision making based on experience, and risk avoidance. Course Outline and Overview Performance Evaluation: the Challenge of Noisy Data Hiring 3: Using Data Analysis to Predict Performance...
Marketing analytics: Know your customers
by Ray Welling- 4.7
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Approx. 20 hours to complete
Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. Tools for analysing customer data Using digital and social marketing to improve customer value...
Data Science for Marketing Analytics
by Packt Publishing- 4.3
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4.5 hours on-demand video
Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms....
$11.99
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Bayesian Machine Learning in Python: A/B Testing
by Lazy Programmer Inc.- 4.6
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10.5 hours on-demand video
Data Science, Machine Learning, and Data Analytics Techniques for Marketing, Digital Media, Online Advertising, and More Marketing, retail, newsfeeds, online advertising, and more. You’ll learn these fundamental tools of the Bayesian method - through the example of A/B testing - and then you’ll be able to carry those Bayesian techniques to more advanced machine learning models in the future....
$14.99
Social Media Data Analytics
by Chirag Shah- 4.1
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Approx. 13 hours to complete
- Use different tools for collecting, analyzing, and exploring social media data for research and development purposes. She hopes to build a new workflow of data analytics that incorporates traditional data processing using Web and marketing tools, as well as newer methods of using social media data. - Marketing and Public Relations...
Business Analytics for Decision Making
by Manuel Laguna- 4.6
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Approx. 9 hours to complete
We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. Data Exploration and Reduction — Cluster Analysis Data Reduction and Unsupervised Learning Preparing Data and Measuring Dissimilarities Hierarchical and k-Means Clustering Dealing with Uncertainty and Analyzing Risk Risk Analysis and Monte Carlo Simulation...
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