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Strategic management: Be competitive

by Associate Professor Ralf Wilden
  • 4.8
Approx. 21 hours to complete
The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. The importance of value for competitive strategy Course overview and introduction...
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Introduction to Marketing

by Barbara E. Kahn , Peter Fader , Jagmohan Raju
  • 4.8
Approx. 10 hours to complete
BRANDING: Marketing Strategy and Brand Positioning Brand Positioning...
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Food & Beverage Management

by Gabriele Troilo
  • 4.8
Approx. 13 hours to complete
Building and Managing an Image and Positioning...
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