Search result for The fundamentals of digital marketing Online Courses & Certifications
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Roadmap to Success in Digital Manufacturing & Design
by Amy Moore- 4.7
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Approx. 18 hours to complete
The culminating project provides a tangible element to include in their professional portfolios that showcases their knowledge of Industry 4. This project is part of the Digital Manufacturing and Design Technology specialization that explores the many facets of manufacturing’s “Fourth Revolution,” aka Industry 4. Resources: You and the Future of Digital Manufacturing and Design...
Innovating in a Digital World
by Thomas Houy , Laurent Gille , Valérie Fernandez , Rémi Maniak- 4.6
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Approx. 17 hours to complete
It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science. How to harness the power of digital disruption? The pace of digital technological change How successful digital entrepreneurs make the most of what they’ve got?...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
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Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. You will be a marketing manager for a firm selling digital cameras online through their webstore....
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
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Approx. 9 hours to complete
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. The Role of Distribution Channels in the Value Chain What are the Different Types of Channel Arrangements? The Nature of Trade Marketing What is the Future of Trade Marketing?...
Business Analytics and Digital Media
by Sudhir Voleti- 4.4
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Approx. 8 hours to complete
The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. The Exponential Learning Curve of the Machines Setting the Context: Digital Advertising...
Entrepreneurship 3: Growth Strategies
by Kartik Hosanagar , Lori Rosenkopf , David Hsu , Ethan Mollick , Karl T. Ulrich- 4.8
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Approx. 8 hours to complete
This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Digital Marketing...
Fundamentals of Digital Marketing
by P.K. Kannan , Lingling Zhang- 0.0
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4 Weeks
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy. ● Tools and principles of digital marketing action including online advertising on fixed and mobile devices This course is part of Maryland Smith’s Digital Marketing Professional Certificate....
$499
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DIGITAL MARKETING: Learn Fundamentals of Digital marketing
by Ali Haider- 3.8
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3.5 hours on-demand video
Digital marketing basics, grow online business; market your products and services online,better decision making The main goal of this course is to help businesses experience of website optimization and also about the advertising on a basic level. to know about digital marketing and resources required towards making their The fundamentals discussed will help you solve the two most...
$12.99
Wharton Business Foundations Capstone
by Christian Terwiesch- 4.6
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Approx. 11 hours to complete
Welcome to the Business Foundations Capstone Project! Marketing Plan for Review Strategic Marketing Flip Chart (11:05) Brands and Digital Marketing (14:01) Customers and Digital Marketing (9:49) More Examples of Influence (8:42) More Examples of Influence - Part 2 (12:34) Preparing the Rough Draft, and Accounting and Finance Videos for Review...
Research Report: Delivering Insights
by Robin Boyar , Ashwin Aravindakshan, PhD- 4.5
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Approx. 14 hours to complete
You have completed all the hard work of conducting your internal, secondary, and primary research. In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. Assess the changing roles of digital and traditional advertising...
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