Search result for Introduction to Marketing Online Courses & Certifications
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Sales Training: Inbound Business Strategy
by Kyle Jepson- 4.9
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Approx. 12 hours to complete
Welcome to the Inbound Certification course! After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. Each lesson includes different tactics that you can apply to help you and your business grow better. Introduction to Inbound Certification Introduction to Sales Enablement...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
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Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. Introduction to the Course...
Lead Management in Salesforce
by Trailhead , Angela Prakash , Anthony Jones- 4.7
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Approx. 32 hours to complete
This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process. Specifically, this course shows how a sales operations specialist would support a marketing associate and sales development representative to make the lead management more effective and efficient. Introduction to the Course...
Introduction to Marketing
by Darren Dahl , Paul Cubbon- 0.0
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6 Weeks
Learn the fundamentals to marketing, including strategies and tools used across industries. Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more....
$150
Introduction to Marketing
by Ewelina Lacka , Malcolm Kirkup , Asanka de Silva , Antonia Gieschen- 0.0
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6 Weeks
An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? This Introduction to Marketing course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage....
$149
Introduction to Marketing
by Lawrence Milston- 4.4
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1 hour on-demand video
An effective and easy step-by-step way to understand the basic concepts and principles of Marketing. Introduction to Marketing is for people who have little or no knowledge of marketing. With this information, you will definitely have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario....
$11.99
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. Strategic Marketing From Product-Centric to Customer-Centric Management Three Cheers for Direct Marketing GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing...
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Marketing Management II
by Hayden Noel- 4.8
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Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. Welcome to Marketing Management II Module 1 Introduction Introduction to Promotion Introduction to Consumer Behavior...
Business English: Making Presentations
by Richard Moore- 4.8
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Approx. 15 hours to complete
The final task is to develop a well-organized, persuasive presentation using charts and graphs that sells your city as a venue. Referring to Data and Describing Visuals Video 1: Introduction to Week 2 Video 1: Introduction to Trends Video 1: Introduction to Persuasive Language Video 1: Introduction to Promoting a Place...
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
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Approx. 12 hours to complete
In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Introduction to Customer Analytics Introduction to Predictive Analytics Introduction to Application to Analytics...
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