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Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
by José Antonio Cano Chambonnet , María de los Angeles Ramos Solano- 4.5
Approx. 19 hours to complete
Requerimientos para hacer social media marketing Why is marketplace analysis important for digital marketing and what does it involve? Set the right goals for digital marketing using the 5Ss The explosive growth of influencer marketing Modelo SOSTAC: Content Marketing Produce Content Marketing that customers care about Social media aim for US politicians’ marketing budgets...
Marketing Management I
by Hayden Noel- 4.8
Approx. 16 hours to complete
We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. This will enhance your understanding of how marketing works in the business world. • Develop a marketing plan proposal Welcome to Creating a Winning Marketing Strategy Module 1: The Marketing Process The Marketing Strategy Process: An Overview...
Influencer Marketing Strategy
by Greg Jarboe- 4.5
Approx. 23 hours to complete
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. Video welcome to this Influencer Marketing Strategy course. Apply what you have learned to write a 5-paragraph essay that evaluates a range of key performance indicators for measuring influencer marketing What’s the return on marketing investment?...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. BRANDING: Marketing Strategy and Brand Positioning Strategic Marketing Three Cheers for Direct Marketing Digital Marketing Foundations Applied Marketing (Optional)...
Proyecto Final - Programa Especializado en Marketing Digital
by Sebastián Camiser- 4.9
Approx. 8 hours to complete
Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital. Pilares de Marketing Digital ¿De qué hablamos cuando hablamos de Marketing Digital? Plan de Marketing Digital. Plan de Marketing...
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
Approx. 8 hours to complete
In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. * Judy Ungar Franks (President, The Marketing Democracy, Ltd. Importance of Content in Social Marketing Social Marketing Toolkits Free Social Marketing Toolkit Social Integrated Marketing Communications (IMC)...
Marketing e vendas B2B: Fechando novos negócios
by Artur Vilas Boas , André Leme Fleury- 4.8
Approx. 12 hours to complete
Princípios básicos de Marketing Interação entre Marketing e vendas Ao final desse curso, esperamos que você esteja familiarizado com os principais conceitos, ferramentas e metodologias de concepção da melhor estratégia de marketing e vendas para o seu negócio. - Marketing Digital O que é marketing Os 4Ps do Marketing A relação de Marketing e Vendas...
Drug Commercialization
by Williams S. Ettouati, Pharm.D. , Joseph D. Ma- 4.7
Approx. 13 hours to complete
This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm. Marketing Pharmaceuticals & Biotechnology Drugs I Marketing Pharmaceuticals & Biotechnology Drugs II...
Meaningful Marketing Insights
by David Schweidel- 4.2
Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. Why Personalization is Key for Content Marketing Regression Analysis for Marketing Data...
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
Approx. 11 hours to complete
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. Marketing and Branding The Skilled Self Marketing the Skilled Self...