Search result for The fundamentals of digital marketing Online Courses & Certifications
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Sales Training: Inbound Business Strategy
by Kyle Jepson- 4.9
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Approx. 12 hours to complete
After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. What are the fundamentals of an inbound business? The importance of defining your company's purpose The Importance of Having a Vision and Setting Goals The Importance of the Sales and Marketing SLA...
Digital Marketing Strategy
by Ewelina Lacka , Antonia Gieschen- 0.0
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8 Weeks
Learn how to create a digital marketing strategy for implementation in your business. Digital marketing is a major component of marketing today. You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals....
$199
Marketing in a Digital World
by Aric Rindfleisch- 4.7
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Approx. 28 hours to complete
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. • Understand how particular digital tools are changing the development of products • Understand the role of the customer in setting the price of goods and services through digital tools...
Influencer Marketing Strategy
by Greg Jarboe- 4.5
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Approx. 23 hours to complete
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. Measuring performance for Rutgers; Gave influential blog strategic insights; Gave journalist story in advance; Optimized and distributed a press release; Used ROMI to measure program; Calculate the return on marketing investment (ROMI) of an influencer program...
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
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Approx. 11 hours to complete
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; Marketing and Branding The Skilled Self Marketing the Skilled Self The importance of reflection...
The Construction Industry: The Way Forward
by Ibrahim Odeh, Ph.D., MBA- 4.7
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Approx. 6 hours to complete
This course provides an introduction on types of the construction projects as well as the main concern of the productivity challenge in the construction industry. In the 2nd part of the course, Professor Odeh will give an overview of 10 mega trends that are making us change the way we think about construction. Ten Examples of the Trends...
Cameras, Exposure, and Photography
by Peter Glendinning , Mark Valentine Sullivan- 4.7
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Approx. 19 hours to complete
Welcome to Course One of Photography Basics and Beyond: From Smartphone to DSLR! In these first 4 Modules you will gain the knowledge and the confidence that will help you make good choices as you consider qualities of the camera you own, and the qualities of the other types of digital cameras you might be considering....
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Sales Funnel & Customer Journey Map for Digital Marketing
by Hotel Management School Your learning Partner- 3.4
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2 hours on-demand video
Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business. This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Fundamentals of marketing and digital marketing Tools that can be used in digital marketing and some brief....
$11.99
Brand & Content Marketing
by Pedro Cifuentes Huertas- 4.3
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Approx. 15 hours to complete
Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. Compulsory: A Study on the Branded Content as Marketing Communication Media - Min-Wook Choi The Story of Content: Rise of the New Marketing...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern...
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