Search result for The fundamentals of digital marketing Online Courses & Certifications
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The Complete Digital Marketing Bootcamp
by Seijin Jung- 4.2
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3 hours on-demand video
Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need....
$22.99
Cultural and creative industries
by Iliya Kiria- 3.8
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Approx. 22 hours to complete
Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Media conglomerates in the mid of XX century Financial logics of the concentration...
Introduction to Marketing
by Ewelina Lacka , Malcolm Kirkup , Asanka de Silva , Antonia Gieschen- 0.0
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6 Weeks
An introduction to the role of marketing in a competitive marketplace. This Introduction to Marketing course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage. This is the first of two courses that form the Professional Certificate in Digital Marketing Fundamentals....
$149
Capstone - Launch Your Own Business!
by Ken Szymusiak , Forrest S. Carter- 4.8
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Approx. 19 hours to complete
Experience is the best teacher. It is also the best confidence builder. One of the greatest benefits of this specialization is the business development environment provided by the population of learners. "How to Choose the Right Bank for Your Small Business" - INC Magazine Create Your Digital Presence Preperation of the Income Statement...
Business Metrics for Data-Driven Companies
by Daniel Egger , Jana Schaich Borg- 4.6
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Approx. 8 hours to complete
You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. The Equivalence of Different Returns –The Sharpe Ratio...
Innovation for Entrepreneurs: From Idea to Marketplace
by Dr. Thomas J. Mierzwa- 4.6
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Approx. 11 hours to complete
* What are the key indicators of innovation opportunities? Preview of the Course Introduction to the Course What factors influence the feasibility of an innovation? Walkthrough of the business model canvas - Part 1 Walkthrough of the business model canvas - Part 2 The DNA of customer-centricity Strategic implications of beyond the chasm...
Marketing Strategy for Entrepreneurs
by Henrik Blomgren- 4.4
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Approx. 13 hours to complete
The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Digging deeper into Segmentation principles with the help of Facebook...
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A/B testing 101: Methodology for Digital Marketing A/B Test
by Maria Bulatova- 3.5
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1 hour on-demand video
Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results. What’s the business impact of the A/B testing How to document the test results Example of the real marketing A/B tests and results digital marketing facebook marketing marketing fundamentals marketing plan...
$11.99
Case studies in business analytics with ACCENTURE
by Nicolas Glady- 3.7
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Approx. 8 hours to complete
The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady...
A/B Testing and Experimentation for Beginners
by Anil Batra- 4.1
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1 hour on-demand video
The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going. I have been in Digital Marketing and Analytics for over 15 years. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics....
$17.99
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