Search result for Courses taught by Christopher M. Lee,
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Digital Media Analytics: Paid Media
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Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. Introduction to Paid mediaHow can a business benefit from using Paid mediaSocial media advertising and returns on investmentGoogle AdwordsFacebook AdsTwitter AdsYoutube AdsUsing keywordsDifferences between campaign, ad set, and ad...
Free
Raising Capital: Credit Tech, Coin Offerings, and Crowdfunding
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Learn how technology is transforming raising capital for business with the University of Michigan's innovative financing course. Introduction to FintechIntroduction to CreditTechCrowdfunding & ICOSSmart Banking: FinTech Banks & Banking-as-Service...
Free
Innovations in Investment Technology: Artificial Intelligence
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Learn how artificial intelligence is transforming investment technology with this online course from the University of Michigan. Introduction to FintechRobo-AdvisingStock Selection & Asset ManagementBig Data...
Free
Business Futures: Sustainable Business Through Green HR
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Get an introduction to how HR, specifically Green HR, can help create a business that’s environmentally friendly....
Free
Social Enterprise: Turning Ideas into Action
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Learn how to turn your social enterprise ideas into action in this free online course. Your social enterprise idea Let's get started Idea validation Creativity, technology, and social innovation Designing your social enterprise business model Business models for social enterprises Your business model toolkit Building a team Taking your social enterprise to market...
Free
Social Enterprise: Business Doing Good
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Learn about the diverse world of social enterprise in this free online course. Addressing the World's Most Pressing Challenges Let's Get Started Global Challenges and Local Realities Finding Solutions The Diverse World of Social Enterprise Defining Social Enterprise Understanding Social Enterprise Identifying Social Enterprise Social Entrepreneurs, Networks and Ecosystems Social Entrepreneurs & Changemakers...
Free
Social Enterprise: Growing a Sustainable Business
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Learn how to grow a sustainable social enterprise in this free online course. Strategies for Sustainability Let's get started Strategies for sustainability and scaling up Building an organisation based on values The Challenge of Changemaking Common challenges faced by social enterprises Leading in a changing environment Evaluating social enterprise performance Achieving Social Impact at Scale...
Free
UX Research at Scale: Surveys, Analytics, Online Testing
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Build your skills in conducting UX surveys at scale to gain actionable UX insights with experts from the University of Michigan. When and How to Use SurveysAsking the Right People (Coverage Error)Getting Answers (Nonresponse error)Writing Questions (Measurement Error)About Research at ScaleBehavioral AnalyticsRemote TestingA/B Testing and Preference Testing...
Free
Introduction to User Experience Principles and Processes
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Get to grips with the UX design process and kickstart a career in UX with the University of Michigan’s introductory UX course. What is UX? What are UX Research and Design? UX Design OverviewHow Do People Perceive Information? How Do People Act in the World? Design HeuristicsHeuristic Evaluation and Course Wrap-up...
Free
Exploring English: Language and Culture
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This English language course looks at British culture and examines English in use to help improve your English language skills. English: the global language Getting started Why is English a global language? Technology and language learning Language focus: passives Useful expressions Summary of Week 1 Music: making a difference Introducing the topic - British music...
Free
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