Search result for Marketing analytics: data tools and techniques Online Courses & Certifications
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Exploring and Preparing your Data with BigQuery
by Google Cloud Training- 4.7
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Approx. 13 hours to complete
I’m Evan Jones (a data enthusiast) and I’m going to be your guide. This first course in this specialization is Exploring and Preparing your Data with BigQuery. Here we will see what the common challenges faced by data analysts are and how to solve them with the big data tools on Google Cloud Platform....
Master in Global Digital Marketing
by LEEA London Executive Education Academy- 4.1
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31.5 hours on-demand video
With over 30 hours of video classes, and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. Covering hundreds major digital marketing topics and comprising of 30+ hours of clear cut lectures & activities. Marketing strategies at the cutting edge of academic and business Research....
$11.99
Fraud Analytics using R & Microsoft Excel
by Ganesh D- 2.2
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2.5 hours on-demand video
We are using sophisticated statistical tools like R and Tableau to analyze data. this training is a practical and a quantitative course which will help you learn fraud analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world....
$12.99
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. BRANDING: Marketing Strategy and Brand Positioning Strategic Marketing Segmentation and Targeting Three Cheers for Direct Marketing...
Survey analysis to Gain Marketing Insights
by David Schweidel- 4.5
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Approx. 5 hours to complete
For these questions and many others, surveys remain the tried and true method for gaining marketing insights. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy....
Introduction to Predictive Modeling
by De Liu- 5
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Approx. 12 hours to complete
- Understand different types of data and how they may be used in predictive models. - Use Excel to prepare data for predictive modeling, including exploring data patterns, transforming data, and dealing with missing values. The course provides a combination of conceptual and hands-on learning. Time Series Data and Time Series Forecasting...
Conversion Tracking for Digital Marketing in 2020
by Mark Meyerson- 3.6
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3.5 hours on-demand video
A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. After completion you will also have a thorough understanding of different tracking techniques and options available to you. Google Tag Manager: Adding tags and event tracking with GTM...
$16.99
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Leading Digital and Data Decision Making
by Patrick Lynch- 0.0
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8 Weeks
This course examines big data analytics and business strategy, using visualization tools to improve decision making. From a marketing and customer relationship management perspective, you will learn the importance of the customer persona and buyer journey focused on how data transforms customer activities into insight. Explore types of data and statistical methods utilized for making relevant business decisions...
$299
Data Analysis Bootcamp™ 21 Real World Case Studies
by Rajeev D. Ratan- 4.4
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15 hours on-demand video
Data Analysts aim to discover how data can be used to answer questions and solve problems through the use of technology. We will take you on one of the most up-to-date and comprehensive learning paths using modern-day tools like Python, Google Colab and Google Data Studio. Data Manipulations and Wrangling with Pandas...
$13.99
Big Data & Business Intelligence
by Michael McDonald- 3.3
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4 hours on-demand video
The focus in this course will be on financial data though the techniques are also applicable to more general forms of data like that used in marketing or management analyses. The focus in this course will be on financial data though the techniques are also applicable to more general forms of data like that used in marketing or management analyses....
$12.99
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