Search result for Marketing management course description Online Courses & Certifications
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Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
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Approx. 11 hours to complete
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. Marketing and Branding The Skilled Self...
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. Welcome to the Course Introduction to the Sports Marketing Course Sports Marketing Challenges Marketing Basics Applied to Sports Marketing What to expect in this course Sports Marketing: differences and similarities with other marketing Event Marketing & Management...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. Course Overview - What is Integrated Marketing Communications?...
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. The Marketing Plan definition. Objectives and structure of The Marketing Plan. Marketing decision making and the management of pricing successful business tools....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. Course Introduction 6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
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Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Brand and Product Management Practice Quiz regarding the Model S....
Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. Marketing Analytics Project Description Meaningful Marketing Insights - Course Objectives & Example 1: Political Advertising Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers Meaningful Marketing Insights - The Motion Picture Industry...
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Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
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Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. Video - Welcome to Course 4 - Why this Course is Absolutely Crucial to Anyone in Sales Video 2 - Marketing Overview - A Brief History of Marketing...
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
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Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. Why is Consumer Behavior Important in the Marketing Process Framework? Marketing Research Fundamentals The Importance of Marketing Research & Its Role In Marketing Management The Steps to Conducting Marketing Research...
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Toolkits Course Bookstore Marketing in a Pandemic World Free Social Marketing Toolkit Management Program Management...
