Search result for Cultural markets Online Courses & Certifications
FollowFilter ![]()
Filter ![]()
Showing 15 courses
By Category ![]()
By Subject![]()
By Language![]()
By Duration![]()
By Price![]()
Get Course Alerts by Email
Global Impact: Cultural Psychology
by Carlos J. Torelli- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 11 hours to complete
• Understand how brands acquire cultural meanings and predict consumers’ responses to the cultural meanings in brands • Identify strategies to win-over multi-cultural consumers in globalized markets Welcome to Global Impact: Cultural Psychology Lesson 1-5 Iconic Brands and Cultural Equity Cultural Mindsets and Assimilation to a Cultural Framework Lesson 2-5 Assimilation to a Cultural Frame...
Selling to Chinese Consumers
by Prof. Letty Kwan- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 12 hours to complete
The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....
Global Strategy I: How The Global Economy Works
by Marcelo Bucheli- 4.9
-
![]()
![]()
![]()
![]()
![]()
Approx. 13 hours to complete
Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Cultural Distance...
Global Impact: Business Ethics
by Patricia Werhane- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
Commerce is about markets, and markets entail exchanges between people and groups of people. The ethical issues arising from these engagements, the kinds of values-based considerations out of which an organization negotiates with local concerns, and how an organization can be both an enabler of economic value-added while respecting cultural differences will be topics of this course....
Global Marketing Strategy
by Seigyoung Auh- 0.0
-
![]()
![]()
![]()
![]()
![]()
6 Weeks
In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets....
$249
Intercultural Management
by Kerstin Alfes , Robert Wilken , Chiara Succi , Marion Festing- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 15 hours to complete
Cultural Dimensions A quarter century of culture’s consequences: a review of empirical research incorporating Hofstede’s cultural values framework The globalization of markets Cultural intelligence. Riding the Waves of Culture: Understanding Cultural Diversity in Business Cultural Dimensions of Talent Management Cultural accommodation and language priming: Competitive versus Cooperative Behavior in a Prisoner’s Dilemma Game...
Be entrepreneurial in Cultural Industries in the digital age
by Sana De Courcelles- 0.0
-
![]()
![]()
![]()
![]()
![]()
Approx. 10 hours to complete
INTRODUCTION - Understanding the contours of cultural industries Cultural industries (CI): between business and general interest The economic weight of cultural industries Regulation within Cultural Industries Observe the changes in cultural consumption Observe the changes in cultural consumption Video games: the cultural industry of the 21st century? The relationship with producers of cultural content...
Related searches
Successful International Companies in China
by Hong Zeng- 2.5
-
![]()
![]()
![]()
![]()
![]()
1.5 hours on-demand video
She has two PhDs in Chinese and comparative language and literature, and has taught Chinese language and cultural courses at all levels and published five well-endorsed books in America....
$11.99
Doing Business in Europe
by Prof. Dr. Florence Pinot de Villechenon , Prof. Dr. Béatrice Collin- 4.3
-
![]()
![]()
![]()
![]()
![]()
Approx. 6 hours to complete
European markets as engines of growth?...
Sustainable Innovation for Subsistence Marketplaces
by Madhu Viswanathan- 4.2
-
![]()
![]()
![]()
![]()
![]()
Approx. 35 hours to complete
1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces Field Immersion Clip 1 - Cultural Issues...
