Search result for Customer segmentation Online Courses & Certifications
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Market Segmentation Analysis
by Sara Dolnicar , Bettina Grün , Friedrich Leisch- 0.0
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5 Weeks
This course guides you through the entire process of market segmentation analysis and offers a ten-step process that makes customer segmentation efficient and organised. This course enables you to conduct customer segmentation analysis. You can replicate the calculations and visualisations demonstrated in the customer segmentation modelsby downloading the data and the R code....
$99
Customer Segmentation and Prospecting
by Craig Wortmann- 4.8
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Approx. 12 hours to complete
In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization....
Marketing Analytics
by Kamel Jedidi , Asim Ansari- 0.0
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12 Weeks
You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy. Market segmentation methods and best practices for identifying potential customer segments and focused targeting...
$249
Survey analysis to Gain Marketing Insights
by David Schweidel- 4.5
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Approx. 5 hours to complete
Which customer segments are most interested in our current offerings? Customer Segmentation Customer Segmentation - Part 1 Customer Segmentation - Part 2 Customer Segmentation - Part 3...
Market Segmentation PRO
by Scandinavian Institute of Business Analytics- 4
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43 mins on-demand video
Learn how to segment existing customer base, get new customers, control market surveys for better marketing strategy 5 advantages of market segmentation A number of segmentation variables that you can use In 45 minutes, professional instructors will teach you how to conduct market segmentation with real-world customer data....
$12.99
Marketing Customer Analytics, Segmentation, and Targeting
by Mohammad Reza Habibi, Ph.D.- 4.5
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2.5 hours on-demand video
Learn how to analyze market based on customer and location data analytics with the most powerful tools available Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection....
$14.99
Data Science for Marketing Analytics
by Packt Publishing- 4.3
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4.5 hours on-demand video
As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. He has worked on multiple use cases involving AML, predictive analytics, customer segmentation, chat bots, and natural language processing....
$11.99
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Predictive Analytics for Business - with Case Studies
by John Phillips- 3.5
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1 hour on-demand video
We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing....
$9.99
Financial Analytics - Retention, Collections & Fraud
by Jigsaw Academy- 2.8
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1.5 hours on-demand video
Learn how to acquire the right customers and maximize customer profitability using analytical tools and techniques. Learn how to acquire the right customers and maximize customer profitability using analytical tools and techniques such as credit scorecards, cross-sell recommended models and segmentation....
$12.99
Foundations of marketing analytics
by Arnaud De Bruyn- 4.6
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Approx. 6 hours to complete
That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. Module 1 : Statistical segmentation Hierarchical segmentation Segmentation variables Running a hierarchical segmentation in R (Recital 3) Module 2 : Managerial segmentation...
