Search result for Data-driven marketing Online Courses & Certifications
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Product Marketing Analytics for a Product Marketing Manager
by Dekker Fraser, MBA & Associates- 3.8
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1.5 hours on-demand video
Strategic & Tactical Marketing Analytics | Digital Marketing Analytics | Data Driven Marketing This course is an easy, practical guide to marketing analytics for products. I will teach you how to analyze data so that you can make better marketing decisions. Key marketing topics. Marketing Analytics Data Driven Marketing Marketing Data...
$11.99
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
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Approx. 12 hours to complete
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. Radically New Data Sets in Marketing...
Digital Marketing and Data Driven Analytics
by Brenda Aranda , Fernando Sierra Saavedra- 0.0
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4 Weeks
Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign. Going deeper in the data world by data driven analytics and big data escalations from social media. Learn how to use Influencer marketing and create the best strategy to approach your customer....
$199
Business Analytics Capstone
by Wharton Teaching Staff- 4.5
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Approx. 13 hours to complete
At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. Descriptive Data Collection (Customer Analytics) Passive Data Collection (Customer Analytics) Causal Data Collection and Summary (Customer Analytics) Radically New Data Sets in Marketing (Customer Analytics)...
Tableau for Business Analytics and Marketing
by John David Ariansen- 4.4
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3 hours on-demand video
Visualize marketing data with Tableau. Take your business to the next level with data driven decisions. Use Tableau to Analyze Marketing Data There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition. -Build a data driven buyer persona using Tableau...
$12.99
Data, Models and Decisions in Business Analytics
by Vineet Goyal , Costis Maglaras- 0.0
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12 Weeks
Learn fundamental tools and techniques for using data towards making business decisions in the face of uncertainty. How to use historical data to learn the underlying model and pattern...
$249
Marketing Analytics: Data Tools and Techniques
by Raghu Iyengar- 0.0
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6 Weeks
Learn how to measure, manage and analyze customer data to make effective marketing decisions. Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising....
$585
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Marketing Analytics: The Full Marketing Research Masterclass
by Business Hero- 3.9
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3.5 hours on-demand video
#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs....
$18.99
Digital Marketing Analytics: Tools and Techniques
by Michael Trusov , Liye Ma- 0.0
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4 Weeks
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively. This course is part of Maryland Smith’s Digital Marketing Professional Certificate. 4 Machine Learning/AI applications/Big Data...
$499
Digital Marketing Analytics: Tools and Techniques
by Michael Trusov , Liye Ma- 0.0
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4 Weeks
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively. This course is part of Maryland Smith’s Digital Marketing Professional Certificate. 4 Machine Learning/AI applications/Big Data...
$399
