Search result for Different types of marketing strategies Online Courses & Certifications
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Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
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Approx. 9 hours to complete
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. What are the Different Types of Channel Arrangements? The Nature of Trade Marketing What are the Different Types of Retailers? What are the Different Types of Entry Strategies?...
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
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Approx. 6 hours to complete
Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. The Importance of Marketing Research & Its Role In Marketing Management Types of Market Research Types of Experimentation Types of Experimental Designs...
Meaningful Marketing Insights
by David Schweidel- 4.2
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Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e....
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
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Approx. 11 hours to complete
- Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....
Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies Dual Product Model of Commercial Marketing Media...
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications...
Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
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Approx. 13 hours to complete
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. The activities in this course are all designed to guide you through different sections of a digital marketing plan....
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Sales Management
by Anastasii Klimin , Aleksei Trykov- 4.6
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Approx. 22 hours to complete
Learn more about the skills-based elements of selling and the approaches used by successful sales organisations. Place of sales management in marketing Place of sales management in marketing. Place of sales management in marketing. Learn to determine the place and role of sales in the marketing mix of the organization. Learn to form the organizational structure of sales management....
Advanced Content and Social Tactics to Optimize SEO
by Eric Enge- 4.5
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Approx. 18 hours to complete
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. Basic Concepts of Content Marketing Types of Enhanced Content...
Entrepreneurship Capstone
by Dr. James V. Green- 4.7
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Approx. 9 hours to complete
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs? "Value Innovation: The Strategic Logic of High Growth" by W....
