Search result for Integrated marketing communication Online Courses & Certifications
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Marketing Communication | Integrated Marketing Communication
by Dr. Muhammad Tahir Jan- 4.9
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1 hour on-demand video
This course will cover a very important "P" of marketing and that is "Promotion". These topics are so important not only for the students of marketing but also for business and companies to understand. What are the Strategic Goals of a Marketing Communication? What is Integrated Marketing Communication (IMC)? Understanding Direct & Digital Marketing...
$11.99
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program...
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Integrated communication strategy: an interview with Eda Sayin. How to build an integrated communication strategy: part 1. How to build an integrated communication strategy: part 2....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Adopt a holistic and integrated approach to digital marketing planning 1 Overview: Essential Steps to Prepare for Digital Marketing Success...
Introduction to Marketing
by Darren Dahl , Paul Cubbon- 0.0
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6 Weeks
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more. Understand how marketing metrics can benefit your business...
$150
Marketing - Delivering the Value Proposition
by Jeffrey Frohwein- 0.0
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4 Weeks
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. ● Discuss integrated marketing and value communication...
$149
Marketing - Delivering the Value Proposition
by Jeffrey Frohwein- 0.0
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4 Weeks
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. ● Discuss integrated marketing and value communication...
$149
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Just how familiar are you with a marketing communication campaign? After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. Course Overview - What is Integrated Marketing Communications? Understanding the Marketing Process Evaluation of an Integrated Marketing Communications Campaign...
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? Why are Marketing Channels so Important? Deciding on the Marketing Communication Mix Managing the Integrated Marketing Communications Process Recommended Reading: Integrated Advertising, Promotion, and Marketing Communications...
Career 911: Your Future Job in Medicine and Healthcare
by Dr. Melissa A. Simon , Rabih Dahdouh- 4.4
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Approx. 19 hours to complete
The course features more than 50 different guests and lecturers, including Northwestern University faculty from Feinberg School of Medicine; the Kellogg School of Management; the Medill School of Journalism, Media, Integrated Marketing Communications; the School of Professional Studies; Weinberg College of Arts and Sciences; and the School of Communication....
