Search result for Market segmentation Online Courses & Certifications
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Market Segmentation Analysis
by Sara Dolnicar , Bettina Grün , Friedrich Leisch- 0.0
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5 Weeks
Learn the ten-step process to data-driven market segmentation analysis - developing skills that will enable you to meet customers' needs and gain competitive advantage. Conducting market segmentation analysis and committing to a long-term market segmentation strategy is a complex and challenging journey for any organisation. The ten steps of a market segmentation analysis and each one's purpose....
$99
Market Segmentation PRO
by Scandinavian Institute of Business Analytics- 4
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43 mins on-demand video
In the course, you, together with restaurant owner, Olle, will conduct a survey and market segmentation of customers with the goal of finding a target audience for the restaurant for better marketing strategy. 5 advantages of market segmentation In 45 minutes, professional instructors will teach you how to conduct market segmentation with real-world customer data....
$12.99
Positioning: What you need for a successful Marketing Strategy
by Ignacio Gafo- 4.5
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Approx. 11 hours to complete
In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. 3 Market environment analysis: Context and Customers...
Market Analytics: Become a Data-Driven Marketing Expert
by Scandinavian Institute of Business Analytics- 3.9
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2 hours on-demand video
Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy. Market Segmentation 5 advantages of market segmentation Segmentation variables you can use Descriptive and predictive market segmentation techniques 4 major market segmentation techniques: cross-tabulation, regression, clustering, and conjoint-analysis...
$19.99
Marketing management
by Avani Patel- 3.8
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1.5 hours on-demand video
Definition of marketingMarketing Functions - Concepts in MarketingMarketing MixMarket DemandMethod of Demand ForecastingMarket SegmentationImportance of Market SegmentationBases for Segmenting Consumer MarketBases for Segmenting Business Market...
$11.99
Marketing Strategy for Business:The Complete Master Guide
by Oxford Learning Lab- 3.8
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15 hours on-demand video
Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author). Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. Advanced Market Segmentation= how to get the best from your segmentation...
$16.99
Marketing Analytics: Competitive Analysis and Market Segmentation
by Stephan Sorger- 0.0
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4 Weeks
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision. Market segmentation...
$249
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Marketing Analytics
by Kamel Jedidi , Asim Ansari- 0.0
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12 Weeks
market segmentation; Market segmentation methods and best practices for identifying potential customer segments and focused targeting Factors to consider while designing and introducing new products to the market...
$249
Cluster Analysis, Association Mining, and Model Evaluation
by Dursun Delen , Julie Pai- 0.0
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Approx. 4 hours to complete
Cluster Analysis and Segmentation Cluster Analysis and Segmentation Market Basket Analysis Cluster analysis and segmentation Collaborative filtering and market basket analysis...
Entrepreneurship 101: Who is your customer?
by Bill Aulet , Erdin Beshimov- 0.0
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10 Weeks
Conduct Market Segmentation Select your Beachhead Market Calculate your Total Addressable Market Size In the process you will learn how to interview potential customers, understand the crucial difference between top-down and bottom-up market analysis, and develop a strategic framework for deciding what markets to pursue for your product or service. Market Segmentation...
$49
