Search result for Marketing Online Courses & Certifications
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International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
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Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. B2C (Business to Consumer) Marketing...
Marketing Strategy Capstone Project
by Ramon Diaz-Bernardo- 4.6
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Approx. 30 hours to complete
Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Welcome to the Marketing Strategy Capstone Hotel Ipsum: a marketing and commercial strategy to survive. Why is consumer behavior important in the marketing process framework? The steps to conducting marketing research....
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. The Marketing Plan definition. Objectives and structure of The Marketing Plan. The 4 main parts of a marketing plan. The manager's guide to competitive marketing strategies - Norton, Paley....
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Sports Marketing 2 What is Sports Marketing Part 1 3 What is Sports Marketing Part 2 4 Fan Marketing 6 Storytelling in Sports Marketing Entertainment Marketing 2 Show Business Marketing...
Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
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Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. We also mentioned that strategy and sales integration can be supported by marketing functions. Video 2 - Marketing Overview - A Brief History of Marketing Introducing the History of Marketing Theory and Practice Book: Principles of Marketing Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C....
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
This course will support you to develop your marketing strategy and build your brand as your business grows. Identifying the right marketing tools for your business Developing your marketing and sales for growth Marketing goals and objectives Planning effective marketing Reviewing digital marketing tools and best practice Using analytics in your marketing and sales...
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
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Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. Engagement Marketing Social Strategy How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy Social Marketing Toolkits Effective Media Marketing...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Course Overview - What is Integrated Marketing Communications? Understanding the Marketing Process How to Run a Successful Marketing Communications Campaign?...
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. Careers in Digital Marketing Facebook Social Media Marketing Capstone Course Syllabus...
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
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Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. B2B Marketing Mix 1 B2B: Product Marketing Part1 2 B2B: Product Marketing Part2 3 B2B: Price Marketing Part1...
