Search result for Marketing analytics: data tools and techniques Online Courses & Certifications
FollowFilter ![]()
Filter ![]()
Showing 280 courses
By Category ![]()
By Subject![]()
By Language![]()
By Duration![]()
By Price![]()
Get Course Alerts by Email
Data-driven Decision Making
by Alex Mannella- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
In this course, you'll get an introduction to Data Analytics and its role in business decisions. You'll also be introduced to a framework for conducting Data Analysis and what tools and techniques are commonly used. Data and analytics framework: tools and techniques Data tools and technologies Data analysis techniques and tools Data analysis approaches and techniques...
The Importance of Listening
by Randy Hlavac- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)...
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 12 hours to complete
Data about our browsing and buying patterns are everywhere. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Descriptive Data Collection: Net Promoter Score and Self-Reports...
Marketing Analytics: Data Tools and Techniques
by Raghu Iyengar- 0.0
-
![]()
![]()
![]()
![]()
![]()
6 Weeks
Learn how to measure, manage and analyze customer data to make effective marketing decisions. Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising....
$585
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. - Understand valid and reliable ways to collect, analyze, and visualize data from the web Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals Learn to evaluate and choose appropriate web analytics tools and techniques...
Business Analytics and Digital Media
by Sudhir Voleti- 4.4
-
![]()
![]()
![]()
![]()
![]()
Approx. 8 hours to complete
The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Data Types and Psychometric Scaling Data sets and slides as reference material for Perceptual mapping...
Advanced Clinical Data Science
by Michael G. Kahn, MD, PhD , Laura K. Wiley, PhD- 0.0
-
![]()
![]()
![]()
![]()
![]()
Approx. 4 hours to complete
This course prepares you to deal with advanced clinical data science topics and techniques including temporal and research quality analysis. Keep Calm and Data Science On Tools and Techniques: Temporality Understanding Dates and Times: MIMIC-III and Common Data Models Tools and Techniques: Missing Data Data Missingness Techniques: Record Linkage and Data Quality...
Related searches
Meaningful Marketing Insights
by David Schweidel- 4.2
-
![]()
![]()
![]()
![]()
![]()
Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e....
Digital Marketing Analytics in Practice
by Kevin Hartman- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. - Understand valid and reliable ways to collect, analyze, and visualize data from the web Learn to evaluate and choose appropriate web analytics tools and techniques Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages...
Digital Marketing Analytics: Tools and Techniques
by Michael Trusov , Liye Ma- 0.0
-
![]()
![]()
![]()
![]()
![]()
4 Weeks
Learn how to leverage leading tools and approaches to digital marketing data analysis. This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach....
$499
