Search result for Marketing and communications certification Online Courses & Certifications
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions....
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program....
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. Sports Marketing: differences and similarities with other marketing Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications...
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? Marketing Communications The Role of Marketing Communications Establishing the Marketing Communications Budget Recommended Reading: Designing and Managing Marketing Communications Recommended Reading: Integrated Advertising, Promotion, and Marketing Communications...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. BRANDING: Marketing Strategy and Brand Positioning BRANDING: Effective Brand Communications Strategies and Repositioning Strategies...
Marketing Strategy Capstone Project
by Ramon Diaz-Bernardo- 4.6
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Approx. 30 hours to complete
Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive. Hotel Ipsum: a marketing and commercial strategy to survive....
Marketing Management II
by Hayden Noel- 4.8
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Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. • Define all elements of the marketing mix and explain the role each element plays in creating value...
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IT Infrastructure and Emerging Trends
by Soumya Sen- 4.9
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Approx. 8 hours to complete
Therefore it is important for managers and executives of all organizations to learn about various technologies and apply them in innovative ways. Learn about issues in cloud computing and various realizations of service-oriented computing. Discover the range of mobile technologies available to modern enterprises and how these can be used to create innovative business models....
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. * Steffi Decker (Junior Partner, Chong and Koster) Importance of Content in Social Marketing Social Integrated Marketing Communications (IMC)...
Marketing Communications for Professional Marketers
by Oxford Learning Lab- 3.8
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2.5 hours on-demand video
Understand how Successful Marketing Communications can Super-Charge your Business. Marketing communication is a fundamental and complex part of a company's marketing efforts. After exploring the scope, role, and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. The second section, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective....
$12.99
