Search result for Segmentation, targeting, positioning Online Courses & Certifications
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Positioning: What you need for a successful Marketing Strategy
by Ignacio Gafo- 4.5
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Approx. 11 hours to complete
Positioning is the heart of any Marketing Strategy, the core that you must get right. 2 Positioning as a key element in the marketing process Marketing process and Positioning Marketing process and Positioning 2 Positioning in real life: Exercise 9 Key trends impacting Positioning (2/2) Positioning Maps Multimedia Positioning Positioning Match these sentences regarding Positioning...
Strategic Marketing: Marketing Orientation and the Marketing Planning Process
- 0.0
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2
Marketing benefits and barriersBusiness missionsMarketing objectivesThe Segmentation, Targeting and Positioning modelCompetitive strategyAnsoff’s Growth Strategy...
Free
Consumer Behaviour
by S Ramesh Kumar- 0.0
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6 Weeks
The second module introduces the viewer to the concepts of marketing mix, segmentation and positioning and their linkages to consumer with various examples . Theories of Segmentation and Brand Positioning...
$99
Technology Entrepreneurship: How to Start a New Venture
by Rainer Harms- 0.0
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3
EntrepreneurshipOpportunity recognition and evaluationLean startupOpportunity development: Market segmentation, Customer research, Targeting and positioningOpportunity exploitation: Network identification and management, Earning models and financing...
Free
Marketing Management
by Ashis Mishra- 0.0
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9 Weeks
Segmentation, targeting, differentiation and positioning...
$150
Marketing Essentials
by Ashis Mishra- 0.0
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5 Weeks
Segmentation, targeting, differentiation and positioning...
$149
Global Marketing Strategy
by Seigyoung Auh- 0.0
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6 Weeks
This course will help you understand the strategic implications of segmentation, targeting, and positioning and how they are developed within the context of customer, competitor, and context analysis. To develop a disruptive positioning strategy for a firm that is struggling to differentiate itself from competition...
$249
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Marketing Management I
by Hayden Noel- 4.8
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Approx. 16 hours to complete
Module 2: Segmentation Targeting Positioning Introduction to Segmentation, Targeting and Positioning Positioning for Competitive Advantage Part 1 Positioning for Competitive Advantage Part 2 Professor Noel's Board Walk: Crafting a Positioning Statement...
Marketing Fundamentals: Who Is Your Customer?
by Gary Ottley , Anjali S. Bal- 0.0
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4 Weeks
targeting and positioning How segmentation, targeting and positioning methods can be used to acquire customers...
$199
Survey analysis to Gain Marketing Insights
by David Schweidel- 4.5
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Approx. 5 hours to complete
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling....
