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大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)
by 魏志平 , 李正國 , 楊立偉 , 陳建錦- 4.7
Approx. 18 hours to complete
本課程是為非資料科學專業者設計的大數據領域入門課程,偏商管應用,非資訊技術教學。透過修習本課程,學員將能對資料科學商管領域的範疇與分類建立基本的觀念,並且瞭解其在商管領域的各種應用。在學的學生可藉此為職涯做準備,在職的社會人士則可拓展自己對資料科學的想像,進一步思考在自身工作場域應用資料科學的可能性。 本課程共計六週,第一週為學界與業界對談,透過直播企劃呈現大數據應用的議題,作為課程的開端,二到五週由臺灣大學教授進行授課,分別就金融、行銷、社群媒體、輿情分析、行銷智慧等議題,介紹大數據在領域的應用,課程以闡述應用為主,但不會花很多時間在演算法的技術細節。第六週則由玉山金控李正國數位金融長主講,帶入玉山金控積極應用大數據於銀行業的策略,產學合作課程確實結合學界與業界的專家,就資料科學的商管應用做不同面向的介紹。 課程設計中安排一位主持人的課前提問、單元介紹引言、延伸提問等等,引導學生學習與思考,各週授課教師與課程主題概述如下: 第一週:臺灣大學資訊管理學系魏志平教授、玉山金控李正國數位金融長 -- 課程簡介、與大數據的午餐約會直播活動 第二週:臺灣大學工商管理學系與資訊管理學系合聘楊立偉教授 -- 資料分析在金融及財務上的應用 第三週:臺灣大學工商管理學系與資訊管理學系合聘楊立偉教授 -- 資料分析在零售及行銷上的應用 第四週:臺灣大學資訊管理學系陳建錦教授 -- 社群媒體之輿情分析 第五週:臺灣大學資訊管理學系魏志平教授 -- 社群媒體分析與行銷智慧 第六週:玉山金控李正國數位金融長 -- 大數據的商業應用策略 課程簡介 1-0-1 課程引言人學習引導 1-1-1 課程總覽介紹(魏志平教授講述) 1-2-1 課程與教師介紹 1-2-2 想到大數據,你會想到什麼? 1-2-3 為什麼需要大數據?大數據生活中的應用、大數據比你更瞭解你自己 1-2-4 產學之間真的有落差嗎? 1-2-5 直播提問解答 NTU MOOC 課程問題詢問與回報機制 學習指引 課程教師與製課團隊介紹 課程學習目標 參考書目:<1小時就能看懂 圖解大數據:巨大數據湧出金流!> 參考書目:<數據、謊言與真相> 數據分析在金融及財務上的應用 2-0-1 第二週課程引言人開場與課前提問 2-1-1 簡介金融服務之功能 2-1-2 金融業者擁有的資料庫種類...
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